Charles NGO – Affiliate Marketing 2.0: Lead Gen Engine Free Download –

How to Build Profitable, White Hat Affiliate Marketing Campaigns in 2020 WITHOUT Cloaking, Shady Offers, or Dropshipping

  • STOP living campaign to campaign and START building assets
  • MASTER how to drive HIGH-QUALITY traffic
  • START having consistency in your campaigns

Introducing the LEAD GEN ENGINE 2.0™

The detailed online course that’s designed to take someone from zero to profitable in 2019 using white hat strategies.

This is the A-to-Z guide that you’ve been wishing for.

Less theory, more examples. Learn from recent case studies.

This system will work…

  • Even if you’ve never launched an affiliate campaign before
  • Even if you don’t have any technical skills
  • Even if you’re not a great copywriter

The 6-week Training Program That Teaches You Step by Step, EXACTLY How To Make Money Using 100% White Hat Strategies in Lead Gen.

You’ll have EVERYTHING that you need to become profitable in affiliate marketing. This is the program that perfectly blends theory and real world action.

What’s New in the Lead Gen Engine 2.0?

You’ve probably noticed that we’re calling this program the 2.0.

So you’re wondering “What’s new?”

We launched the course for the first time in February 2019, and we closed enrollment for the rest of the year.

Why’s that?

There are two main reasons for this:

1. We wanted to support the students as much as possible. It’s hard to do that if we’re busy trying to sell the course, and support the new influx of students.

2. We wanted to collect feedback. Nothing’s perfect the first time. You have to collect feedback and improve based on it.

Our goal is to create the best affiliate marketing course possible rather than treat this as a cash grab.

In the past year, there have been several changes in the industry (*cough* Facebook).

We spent the summer upgrading the backend, revamping content based on feedback, and creating new lessons.

Here’s what’s new:

New Modules and Lessons

Facebook Messenger Bots

Facebook Messenger Bots are making a big splash. We’ll show you which one we recommend, how to set them up, and how you can incorporate messenger bots into your affiliate campaigns. 

Campaign Budget Optimization

Facebook’s making CBO mandatory in all campaigns starting in February. We’ll show you how to set up and maximize your campaigns using CBO.


More detailed lessons when it comes to setting up your tracking.


Learn the best practices to keep your campaigns compliant. We’ll go into some of the things you should be doing on your landing pages and emails. We’ll show you some places to get terms and conditions/privacy policies generated.

Other Upgrades

Revamped Lessons

We’ve gone through several lessons that needed a revamp. If something has changed in the past year, we’ve re-recorded the videos so that it’s up to date.

Upgraded Infrastructures:  

We’ve updated our backend from LearnDash 2.0 to LearnDash 3.0. The site runs faster, is more organized, and is better looking.


Test your knowledge! We’ve included quizzes at the end of most modules for you to test what you learned.

More Downloadables

There are several new downloadable landing page templates for you to use in your lead gen campaigns.

You Get Free Upgrades for Life

Products get upgraded, and improved all the time.

You’re probably wondering, “What happens if I bought the course, and there’s a future upgrade?”

It’s simple, you get all upgrades for free. Every single Lead Gen Engine 1.0 student is getting upgraded to the 2.0 version.

No catch.

It’s probably not the best business model.

We do it because we believe in treating others like how we’d want to be treated. Simple, right?

Go Inside the Course


Start up, Introduction to the System, How to Find Hot Offers, and How to Track Your Campaigns

We’re going to hit the ground running.This program begins with several orientation videos. We share with you how the program was designed, and the best way to approach the content.

Next, I’ve always believed that having the right mindset is the foundation of success. We spend some time going into some of the most important mindsets that we’ve discovered for affiliate marketing success.

Next the content:

  • Lead Generation 101. How does the entire business model work from the advertiser, to the affiliate network, to us, and the audience
  • We go into different examples of verticals and offers that are making money right now
  • Examples of what Facebook likes and doesn’t like in our experience
  • We know giving you 10 different verticals that could work can lead you to a state of analysis paralysis. If we had to recommend JUST ONE for you to start with, it would be THIS
  • Which Affiliate networks have the best lead generation offers. We narrowed it down to three, and give you tips on how to get accepted
  • The formulas we use to choose which offers to run
  • Affiliate networks vs going direct. We show you different ways to go direct when the time’s right
  • We share different ways of setting up your tracking so you know exactly what’s converting.


Create Converting Landing Pages, Staying Compliant and an Introduction to Facebook

You’ve found the offer that you want to promote. Awesome!

Now it’s time for us to create LGE style landing pages.

Imagine creating landing pages so compelling that people will WANT to give you their emails addresses and they’ll LOOK FORWARD to reading your emails.

We know how intimidating landing pages can be.

That’s why we went the extra mile to create over the shoulder screencasts to walk you through anything that’s technical.

Next is we’ll go into everything that you need to know about emails and email sequences.

In this module we’ll include:

  • The Essential Landing Page Tools: We’ll share the tools that we use in the campaigns, plus cheaper versions
  • The 9 Step Conversion Checklist: ALL landing pages that we use must include these 9 things. One of them is URGENCY. Instead of just saying it and calling it a day, we’ll show examples of it in action
  • Over the shoulder walkthroughs on setting up and hosting your landing pages. If you’re experienced then this part won’t be that helpful. But we decided to include this section due to our commitment in making this course accessible to everyone
  • BONUS: DOWNLOAD three landing pages that we’ve actually used. You’ve learned the theory, now see actual examples of it in action
  • Advice and best practices on staying compliant. We’re not lawyers, but we’ll share with you some best practices to make sure you’re staying compliant with best email and landing page practices.


Facebook Campaign Fundamentals, and Launching Campaigns on Facebook

All this is useless unless you know how to drive high quality traffic TRAFFIC, at a cost low enough for you to be profitable.

Love them or hate them, Facebook is the best traffic source in the world and the core traffic engine of this program.

I’m going to be blunt:

If you were to take out all the Facebook content and put it into its own course, it would be the best Facebook course on the market.

  • Your Facebook Fan Page Matters! Learn the best practices on developing a Facebook Fan Page that helps increase your conversion and build a brand
  • Do you know how to structure your campaign, ad sets, and ads? If you don’t know how to structure it then Facebook’s algorithm can’t give you solid traffic.
  • Learn the EXACT framework we recommend.
  • How to properly utilize the Facebook Pixel. We’ll teach you all the settings we use so that FB’s algorithm can find you the most targeted, and highest quality traffic
  • Are you worried about your Facebook ads account being shut down? Even though everything that we’re teaching is “whitehat”, there are easy to fall into mistakes that could cause your account to be banned.
  • Learn some of our best practices to avoid an unnecessary Facebook shutdown.
  • How to brainstorm angles for your Facebook ads (Hint: there are ways to come up with unlimited angles even if you’re not a creative person)
  • Facebook has so many options now for running ads.
  • Learn which type of Ads the day brothers focus on.
  • The single most powerful way we’ve discovered to target our audience on Facebook
  • What Campaign Objectives to choose when you launch – each one DOES affect the type of traffic you get and your costs. Learn what we use
  • The Facebook launch Gameplan. A step by step process you can follow from beginning to end to launch your Facebook Campaigns 


Analyzing Facebook Data, Optimizing, and Scaling

Buying traffic means you’re buying data.

You need to understand the data and be able to analyze it in order to know what to do next.

We have an entire section dedicated to understanding the numbers and how to make decisions from them.

And lets keep it real – you’re not here to JUST make $100 a day right?

We’ll teach you how to systematically scale your campaigns so you can get more traffic WITHOUT losing profits.

Profitable campaigns aren’t discovered…they’re built through optimization. Learn the exact split tests, in which order, that you need to do to become profitable.

  • How can you tell if your campaign has the potential to do well?

    Easy…benchmarks. Learn the Key Metrics and Formulas that the Day brothers are looking for in their campaigns.
  • Do you get STUCK when your campaigns are unprofitable? We’re going to walk you through the immediately split tests you should be doing next
  • Is your campaign PROFITABLE? Awesome! Learn what the next steps are so that you can SCALE to five figures a day and STAY profitable
  • The SIX Methods of Scaling on Facebook – and how to increase your volume WITHOUT losing profitability


Creating Automated Email Funnels, and Maximizing Profits With Your List

By now your campaign should be profitable.

However, by using paid traffic, you’re starting to build a massive email list. An Asset.

Wouldn’t it be awesome if you had an expert monetize? It’s like you have an employee working for you…(without the hassles that comes with an employee).

  • The EXACT schedule we use to email. How long and how often
  • Not all of your emails will land in their inbox
  • Learn some legal, easy to implement tricks we’ve discovered to increase your email deliverability rate
  • How to find Email Experts to partner up with. We’ll give you advice on how to set up the deals, and what mistakes to avoid
  • There are a lot of email rules and regulations. Learn our best practices to email in a COMPLIANT way. (NOTE: We will tell you EXACTLY what we do, but always consult your own lawyer because we all live in different areas and have different business structures)
  • Too busy to manage and email your lists? Fortunately, you’ve built an asset that’s worth a lot of money. Learn where you can sell your list and how to evaluate how much it’s worth


Campaign Troubleshooting, Case Studies, and Closing

“Everyone has a plan until they get punched in the mouth” – Mike Tyson.

Things don’t always go according to plan.

You know who the worst affiliates are? They’re the ones who get excited…launch…and if the campaign isn’t profitable…they go ask their affiliate manager “what’s hot” and start the process all over again.

The problem is they’re depending on luck, and not developing a critical skill set.

The ABILITY to troubleshoot a campaign is what separates the average affiliates from the Super Affiliates.

We’ve collected a list of the most common issues with running a LGE style of campaign, with solutions.

And finally…

Wouldn’t it be awesome if you could actually learn from real case studies showing the theory in action?

And would you rather see old case studies from several years ago, or recent ones?

You want to see recent ones of course.

This is the Lead Gen Engine 2.0 difference.

We’ll provide four detailed profitable, case studies.

They’re all from 2018 which means that the strategies still work.

They’re all from different verticals so you can see how this system works for any offer.

Learn how the Day brothers selected the offers, optimized their campaigns, how they scaled it.

Get detailed by seeing actual ads and landing pages used.

If you’ve ever wondered how super affiliates take a campaign from Idea to 5-figures+ Profit step by step, then this section was made for you.

Extra Bonuses

We understand that the most important thing is to give you a proven system, teach it to you, and give you guys case studies to learn from.

But what else could we do to help you increase your odds of success?

That’s when we brainstormed these bonuses that you’ll get.

6 Question and Answer Sessions

Once a week, for six weeks, we’ll be doing a Q&A session where we’ll be answering your most pressing questions.

Would you benefit from hearing the answers from OTHER people’s questions?


Note: You’ll be submitting questions each week, and we’ll answer them in a pre-recorded video. It’ll be uploaded into the course as soon as its done each week.

VIP Treatment at Select Affiliate Networks

As you know, high-quality affiliate network relationships are critical to your success.

Affiliate managers deal with hundreds of affiliates each, and relationships can take time to build.

Have you ever felt like you needed more support from your affiliate manager, but you didn’t get any because you didn’t send any traffic yet?

It’s a catch 22.

There is a shortcut!

The Lead Gen Engine 2.0 has hand selected three elite affiliate networks to work with.

These networks specialize in white hat lead gen offers. They’ve gotten early access to the program and are familiar with the methodology we teach.

When they see that you’re a Lead Gen Engine 2.0 student, they’ll know you mean business and that you have potential.

You’ll be getting the VIP treatment from day one, even if you’ve never worked with them before.

80 / 20 Copywriting Mini – Course

There’s going to be some writing involved if you’re in this space. You have to write headlines, write landing page copy, and write emails.

We’ve gone ahead and put together a copywriting mini-course.

Formulas. Cheat sheets. Psychology.

It’s the 80 / 20 of the 80 / 20 when it comes to Copywriting.

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Please consider buying the course from the original source if it helps you or your business.


  1. Dan Magera November 11, 2019 Reply
    • freecourseminer November 11, 2019 Reply

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